A Customer Retention System Based on the Customer Intelligence for A Telecom Company
نویسندگان
چکیده
Global competition is fierce. Especially, it is in the telecom market. It is a more and more difficult task for retaining profitable customers for a telecom company. In this paper, a retention system based on the customer intelligence is introduced. The system was successfully used for one telecom company in China to get 'how to' for effective retention.
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